Tips to plan marketing materials, content and how to organise your discounts for Black Friday and Cyber Monday including;
Running a successful sale is all in the preparation, from stock takes to the look of your online shop.
Ensure you are taking the popularity of your products and margins in to account.
Get social on both the lead up to and the day itself! Get creative with your content.
Many online shops choose to theme their banner to go along with their seasonal product lines or even for upcoming sales.
There are many tools available to help you design a professional banner image, but don’t forget that EKM also offers a custom banner design service. Get in touch with our design team to discuss your needs.
EKM Response is our in-house email marketing service that allows you to collect emails at checkout and then go on to create customised email marketing campaigns to drive repeat purchases.
You can choose one of our purpose-built templates, or work with our Email Marketing Expert to design a custom email template to suit your needs.
It’s always important to provide a streamlined checkout experience for your customers, especially during the busy period between Black Friday and the New Year.
A big part of this is choosing a payment gateway that is easy to use, but you’ll also want to ensure that you are choosing the right payment gateway to maximise your profits.
EKM-Pay offers the lowest rates available on EKM, from 1.4% + 20p (plus VAT).
The best and most successful online shops know that marketing your products through paid advertising is one of the true keys to success.
PPC (Pay Per Click) advertising and Google Shopping are hugely popular, helping your products to appear at the top of Google search results. You may also choose to look into targeted paid advertising on social media platforms. You can contact EKM’s paid marketing team to talk about a paid ads strategy for your business.
Our team of experts have put their heads together to create the Ultimate Black Friday Guide for Ecommerce. The 2022 edition of our guide is available for instant download.
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